Friday Night Shop Hop
#troyshophop #downtowntroy #homegrownvibrant #shopsmall #buylocal
The Friday Night Shop is a downtown Troy merchant driven shopping and dining event modeled after the Gallery Hop in Columbus, Ohio’s Short North Arts District. The Shop Hop begins at 5:00pm and runs until 9:00pm on the last Friday of every month. Visitors enjoy shopping, dining, special events, arts activities, and street performers throughout the evening.
I served as the lead Graphic Designer for the Friday Night Shop Hop creating all print and digital files, including posters, mini-flyers and social media imagery. Inspiration for the April / May / June Shop Hop color palette was drawn from the sugar-laced leftover Easter peeps I loving ate as I began to design the first poster. The second poster, designed in the heat of an exceptional busy event season at Troy Main Street, reminds me of the circus: bright and colorful with a little touch of crazy.
During the Shop Hop, I served as the event photographer and Instagramer.
Client: Troy Main Street