2016 Troy Strawberry Festival logo

When 2016 General Chairman Nathan Walters approached me regarding the design of the 2016 Troy Strawberry Festival logo, I suspected the festival theme would revolve around his love for singing barbershop. My suspicions were proven true when he shared with me his chosen theme, A Capella Berries.

The goal: to create a logo that conveys barbershop quartet without relying on clique imagery. My first inclination of a quartet decked out in straw hats, mustaches, striped vests & canes was out!

The final design of the 2016 logo was birthed out of a wonderful "ah ha!" moment. Once I saw Nathan's eyes light up upon veiwing the design concept, I knew I had stuck the perfect chord!

I served as the lead Graphic Designer for the 2016 Troy Strawberry Festival logo.

Client: Troy Strawberry Festival